Sunday, July 02, 2006

Success at Origins

Origins International Game Expo just closed a few short hours ago and was a resounding success.

We presented for the first time at a major gaming exposition and were open to a wide variety of possiblities. As I framed them for my son, who joined me at the convention, the worst case scenario was that we would pack every Hold-it! Game Card Organizer back into the boxes and bring them back to Massachusetts, while the best case scenario was that we would have no stock left to pack. The reality, we knew, would be somewhere in the middle.

Yes, making enough on stock at a convention is usually a priority. However, for a new company, such as Innovatium, getting the word out that our Organizer was on the market and having that word spread was the real win at Origins. For example, here are some of the games that folks mentioned as being great for use with the Hold-it! Game Card Organizer:
  • Settlers of Catan -- 6+ games (we knew this!)
  • Ticket to Ride, Ticket to Ride Europe, & Ticket to Ride Märklin
  • Alhambra
  • Dutch Blitz
  • Apples to Apples
  • Mare Nostrum
  • Arkham Horror, not to mention a whole bunch of games from Fantasy Flight Games
  • Parthenon
  • Killer Bunnies
Additionally, we previewed an acrylic game border for the Settlers of Catan games. Yes, it is a one trick pony, but boy, what a trick. This border keeps the cards for the 3-4 and the 5-6 person games of Settlers from getting knocked during game play. We will be adding the Seafarers border shortly. The success of this item prompted us to carry it in our online store.

There was a constant flow of people who stopped at our booth and listened to our pitch for the Hold-it!. Our Director of Sales and Marketing, Liz Fulda was also present and did a great job bringing folks in to learn about our Hold-it!.

All in all it was a great show, lots of people, a good number of retailers and even some distributors all got to see the Hold-it! Game Card Organizer in person and many, many of them walked away with a Hold-it, or walked away saying, "That is a great idea. I'll see you at Gen-Con."

Thanks for Reading!

2 Comments:

At 7/17/2006 5:47 PM, Blogger briwei said...

The glasses made you look smarter. But you look more executive here. Wonder what we should conclude from all of that? :)

 
At 7/17/2006 7:17 PM, Blogger Peter Degen-Portnoy said...

Couldn't imagine. Wouldn't want to go there. :)

 

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